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Figaro rips the innards out of things people say and reveals the rhetorical tricks and pratfalls. For terms and definitions, click here.
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    Who’s Figaro?

     

    Figaro is Jay Heinrichs, author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us About the Art of Persuasion (Crown/Three Rivers Press, Penguin UK).  He spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of his time to rhetoric.  Jay continues to work as a consultant for NASA, Southwest Airlines, and other clients. He’s also writing his next book: WORD HERO.

    If you want to have Jay speak to your class or at an event, fill out the “Contact Figaro” form on the right.